For most professionals, a professional portraiture is both inevitable and stressful. A speakers’ spot at an upcoming conference; new marketing collateral; a need to personalize a web presence; or a looming press announcement can often prompt a scramble for a headshot and the process can often seem an uncomfortable distraction from business.
“Most of my subjects need a photo for business purposes, but come to the session ill-at-ease with being photographed, ” says Darren Miles. “But a professional portrait is a powerful tool, providing the viewer with the sense of a personal relationship with you and your message – the old high school yearbook style photo or a quick shot from a friend with a ‘good camera’ simply won’t cut it.”
“Goal number one is getting the subject comfortable, taking some time to learn about his or her business and personality, and their goals, while I focus on lighting and composition,” he says. “In the end, a good photograph can be your best foot forward when you can’t be in the room to shake hands with a potential client. You’re going to like your picture in the end, and it’s going to feel like you, the best of you.”